AHL joins with PCG for sponsorship development
SPRINGFIELD, Mass. … American Hockey League President and CEO David Andrews announced today that the league has entered into a partnership with Property Consulting Group (PCG) whereby PCG will be the AHL’s sponsorship agency of record to create, cultivate and secure new sponsorship programs.
“We’re thrilled to announce our partnership with PCG,” said Chris Nikolis, Executive Vice President of Marketing and Business Development for the AHL. “The entire league is looking forward to seeing the creative sponsorships that PCG is known for developing, helping us enhance not only our revenue growth but our fans’ experiences as well.”
PCG has extensive experience in creating, cultivating and securing national sponsorships for sports and entertainment organizations with a diverse portfolio of national brands like EMC, Jack Daniels, Kia Motor Company, Lexus, Lowe’s, MillerCoors, Panasonic, TaylorMade-Adidas Golf Company and Waste Management.
“Our sponsorship process is unique in that our focus is very much about creating first-of-their-kind sponsorship programs,” said Josh Kritzler, President of PCG. “The AHL affords us a wonderful opportunity to establish world-class sponsorship programs.”
PCG’s business development team dedicated to the AHL will be based out of the firm’s downtown Chicago office.
About the American Hockey League
Founded in 1936 and now with franchises in 30 cities across North America, the American Hockey League serves as the top development league for the players, coaches, managers, executives and broadcasters of all 30 National Hockey League teams. More than 87 percent of today’s NHL players are American Hockey League graduates, and for the 12th year in a row, more than 6 million fans attended AHL games across North America in 2012-13.
Founded in 2007, PCG is a Chicago-based sponsorships and consultancy firm. The PCG process is rooted in the firm’s ability to drive both traditional and non-traditional revenue growth through creative and innovative solutions. The firm’s roster of clients have spanned the globe and include the National Baseball Hall of Fame & Museum, San Diego Padres, Big Bash League, Cricket Australia, IMG College and the Village of Rosemont.
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