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AHL Live set for new season

October 5, 2010

PLAINVIEW, N.Y./SPRINGFIELD, Mass. ... The American Hockey League (AHL), the top development circuit for the National Hockey League, and NeuLion, Inc. (TSX:NLN), an end-to-end IPTV service provider of live and on-demand entertainment and sports programming, today announced the return of AHL Live for the 2010-11 season delivering online coverage of AHL games.

AHL Live gives fans the greatest access to live and archived games, radio, live chat, video-on-demand and highlights. The modernized video console grants hockey fans an opportunity to tune into their favorite team with a simple Internet connection and watch the action anywhere at any time. New this year, AHL Live will feature an updated look and feel, including a game status indicator, and will offer integrated team level branding and HD support.

Powered by NeuLion, AHL Live will air over 1,000 games throughout the AHL regular season which begins this Friday, Oct. 8. This exclusive service is the only way fans can watch live AHL games online, where the viewing experience expands the reach of the American Hockey League, its teams and world-class players to a global audience.

Individual games are available for $6.99 each, and other subscription package options are available. The annual Calder Cup Playoff games will also be offered through AHL Live.

Visit AHL Live to check it out today!

About the AHL
Founded in 1936 and celebrating its 75th anniversary in 2010-11, the American Hockey League continues to serve as the top development league for the players, coaches, managers, executives and broadcasters of all 30 National Hockey League teams. More than 85 percent of today’s NHL players are American Hockey League graduates, and for the ninth year in a row, more than 6 million fans attended AHL games across North America in 2009-10. Through the years, the AHL has been home to more than 100 future members of the Hockey Hall of Fame.

About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX:NLN), (the “Company”) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, MLS, and NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through the Company’s IPTV set top box.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can be identified by the use of the words “will,” “expect,” “seek,” “anticipate,” “believe,” “plan,” “estimate,” “expect,” and “intend” and statements that an event or result “may,” “will,” “can,” “should,” “could,” or “might” occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of the partnership; general economic and market segment conditions; our continued relationships with our channel and content partners; competitor activity; product capability and acceptance rates; technology changes; and international risk and currency exchange. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the Company’s most recent annual MD&A filed on www.sedar.com as well as in the “Risk Factors” section of the Company’s most recent annual report on Form 10-K filed on www.sedar.com and available on www.sec.gov.