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AHL, NeuLion launch new season of AHL Live

PLAINVIEW, N.Y./SPRINGFIELD, Mass. … NeuLion Inc. (TSX:NLN), a leading provider of live and on-demand international and sports programming over the Internet, and the American Hockey League, the top development circuit for the National Hockey League, announced today coverage of the AHL 2009-10 season to deliver live games and an online video destination site to its worldwide fanbase.

This season marks the second full year of a long-term partnership with the American Hockey League to deliver AHL Live – an Internet-based video portal featuring live and archive games, radio, live chat, video-on-demand and highlights.

Not available anywhere else on the Internet, AHL Live offers hockey fans an opportunity to tune into their favorite team with a simple Internet connection. This subscription-based service gives fans an all-access pass to watch live games for the entire season or on a pay-per-view basis.

Using NeuLion technology, AHL Live will capture each of the league’s 29 clubs and stream 1,160 games throughout the AHL regular season, which begins October 2nd. This exclusive service is the only way fans can watch live games online, where the viewing experience expands the reach of the AHL to a global audience.

Individual games are available for $6.99 each, and a team season pass for all home and away games is available at an Early Bird Price of $149.99 for 80 regular season broadcasts (all prices US). This special offer is available until October 19th. Calder Cup Playoff games and the annual AHL All-Star Classic will also be available.

Visit www.ahllive.com for further details and package options.

About the AHL
In operation since 1936, the American Hockey League continues to serve as the top development league for all 30 National Hockey League teams. More than 84 percent of today’s NHL players are AHL graduates, and for the eighth year in a row, more than 6 million fans attended AHL games across North America in 2008-09. The AHL’s 74th regular season begins October 2 as 29 teams begin competition for the prestigious Calder Cup.

About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX:NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports and international television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of Internet on PCs and on the television through the Company’s IPTV set top box.

Forward-Looking Statement
Certain statements herein are forward-looking statements and represent NeuLion’s current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can by identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: the integration of the businesses of NeuLion and NeuLion USA, our continued relationships with our channel partners, general economic and market segment conditions, competitor activity, product capability and acceptance, rates, technology changes and international risk and currency exchange. More specific risks include that the merged entity will not be able to realize some or all of the expected synergies due to incompatibilities in the merging businesses, the inability of management to bring about such synergies or a changing business environment rendering such synergies inadvisable or uneconomical. After integrating the businesses the suite of service offerings may not perform as expected if shifting demand moves in a direction away from the expected business model of the merged entity, if competitors are able to take market share away from the merged entity or if changing technology adversely impacts the merged businesses. In addition, while the Company expects its content partners and those of NeuLion USA to continue and expand their relationship with the merged entity, there can be no assurance that such relationships will continue as expected, or at all. More detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of the Company’s 2008 annual MD&A and AIF filed on www.sedar.com and Registration Statement on Form 10, as amended, available on www.sec.gov.