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AHL partners with SendtoNews

November 9, 2012

VANCOUVER, B.C. and SPRINGFIELD, Mass. ... Digital sports video news agency SendtoNews has signed a multi-year digital video distribution deal with the American Hockey League (AHL). Beginning with the 2012-13 season, SendtoNews will distribute nightly game highlights and other video content to its News Partnership Network™, which is comprised of top television, radio, print, and online news outlets throughout North America and abroad.

“Through our pipeline of news outlets, SendtoNews will ensure the AHL is gaining broad exposure across North America and into Europe, reaching new markets and new fans,” states SendtoNews’ CEO Greg Bobolo. “As a centralized distribution source, SendtoNews will also capture new revenue streams for AHL teams by monetizing their game highlights. We are very pleased to be teaming up with the AHL and look forward to an exciting and prosperous partnership.”

The AHL has used SendtoNews to distribute Calder Cup Playoff video highlights and found it to be a powerful but easy-to-use and simple solution for quickly and effectively distributing broadcast-ready video to news outlets continent-wide. SendtoNews debuted its state-of-the-art multimedia distribution platform at the 2010 Winter Olympics and today distributes content for a growing roster of leading content providers and premier sports organizations, including Major League Soccer and America’s Cup Sailing.

SendtoNews delivers outstanding upside for content creators (such as leagues and teams), news outlets and major brands. By aggregating and directing the distribution of content that has been traditionally delivered in a non-structured, decentralized way, SendtoNews is able to present a significant, unified inventory of content for umbrella sponsorship.

About SendtoNews
Headquartered in Victoria, with affiliate sales offices in Toronto, New York and San Francisco, SendtoNews is a trusted source of broadcast-quality sports highlights for over a thousand newsrooms across North America and abroad, including CBC, TSN, CTV, Global TV, ESPN, NBC, ABC, FOX, CBS, IMG Media, the Globe & Mail, Postmedia and others. For more information, visit www.sendtonews.com, follow @sendtonews on Twitter, or call toll free 855.590.1991.

About the AHL
In operation since 1936, the American Hockey League continues to serve as the top development league for the players, coaches, managers, executives and broadcasters of all 30 National Hockey League teams. More than 88 percent of NHL players are American Hockey League graduates, and for the 11th year in a row, more than 6 million fans attended AHL games across North America in 2011-12. The AHL is online at theahl.com, on Facebook at fb.com/theahl and on Twitter at @TheAHL.