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reGen™ retained as Official Recovery Beverage of the AHL

SPRINGFIELD, Mass. … The American Hockey League announced today that reGen™ recovery beverage will be retained as the “Official Recovery Beverage of the AHL” for the remainder of the 2011-12 season.

“reGen™ recovery beverage has been well-received by our players and teams, and the AHL is excited to continue our partnership with reGen™,” said Chris Nikolis, executive vice president of marketing and business development for the American Hockey League.

Through the partnership, the AHL will also maintain its player-based recognition program – the reGen™ AHL Performance of the Month award – to honor an AHL player for an outstanding on-ice achievement.

“Without the proper nourishment and recovery, muscles can break down and can actually inhibit a person’s performance,” said Bernie Banas, vice president of customer innovation for the reGen™ brand. “We are thrilled to continue our relationship with the AHL and its players, and have a role in helping these fine athletes perform at their best throughout the remaining season.”

Powered by natural cocoa and the scientifically recommended 3:1 ratio of carbohydrates to protein that is optimal for recovery, reGen™ beverage is clinically proven to improve muscle recovery by an average of 25 percent compared to the leading carbohydrate and electrolyte beverage. Distributed by Apure Foods Company, reGen™ recovery beverage has also been shown to provide a 9.7 percent average increase in endurance1. It is available online, at specialty retailers and at select GNC stores. For more information about the reGen™ beverage, or to find a local store near you, visit regen2recover.com.

In operation since 1936, the American Hockey League serves as the top development league for all 30 National Hockey League teams. More than 85 percent of all players competing in the NHL are AHL graduates, and through the years the American Hockey League has been home to more than 100 honored members of the Hockey Hall of Fame.

Apure Foods Company
Apure Foods Company was launched in April 2010 to develop and deliver food and beverage products with enhanced nutritional and wellness benefits. It is a wholly owned subsidiary of The Hershey Company.

1The observed increase in endurance is compared to a beverage that contained the identical amount of carbohydrates and protein, with no cocoa. (Kalman DS, Feldman S, Krieger, DR, Antonio J., et al. Data on File, Manuscript in Preparation, 2010).