The Texas Stars, American Hockey League affiliate of the NHL’s Dallas Stars, unveiled today a new logo and color scheme for the upcoming 2015-16 season.
The new brand features the same Victory Green color scheme the Dallas Stars adopted two years ago, accented with black, white and silver.
“The colors and themes have worked so well in Dallas and they’ve become synonymous with Stars Hockey,” said owner Tom Gaglardi. “It’s exciting for us to have the Texas Stars represented in the same Victory Green that we take great pride in.”
"An updated look reflects a new era in the history of our franchise," said Texas Stars president and alternate governor Rick McLaughlin. "We’ve spent our six-year existence developing players as the Dallas Stars’ primary affiliate, and last December we began a transition into new ownership, led by Tom Gaglardi. Wearing the Victory Green next season completes that transition into one unified operation, and the color stands out among all the other AHL clubs."
The team’s new primary logo is a revised version of the former secondary Texas Stars logo that had been worn during previous seasons and features the Victory Green, white, black and silver color scheme. The new secondary logo acknowledges the state flag of Texas, with a circular crest of the team name wrapping around the state flag in the team’s new color scheme. A new wordmark logo was also introduced.
“Rick McLaughlin and his team have worked closely with Tom Gaglardi and myself, and they’ve done a tremendous job of spearheading this project,” said Jim Lites, president, CEO and alternate governor of the Dallas Stars. “We’re thrilled with the new look for the Texas Stars and it represents the next phase of what we set out to accomplish when we purchased the franchise.”
About the logos:
– A revised version of the Texas Stars secondary logo, which was featured as the crest on the team’s road jerseys the past two seasons, will serve as the primary logo.
– The secondary logo is a circular crest of the team’s name wrapped around the state flag of Texas.
– Both logos will be colored in the same Victory Green, white, black and silver scheme as the Dallas Stars, who have been the parent club of Texas since the inaugural 2009-10 season.
– Home and road jerseys will be revealed later this summer.