Assante named All-Star title partner

The St. John’s IceCaps and the American Hockey League announced today that Assante Wealth Management has been named title partner of the 2014 AHL All-Star Classic.

The 2014 AHL All-Star Classic presented by Assante Wealth Management will take place at Mile One Centre in St. John’s and will feature a team of American Hockey League All-Stars facing off against Färjestad BK, one of the top professional teams in the Swedish Hockey League, in a two-day event including the All-Star Skills Competition on Tuesday, Feb. 11 and the All-Star Game on Wednesday, Feb. 12.

In 2002, Assante (along with Baker Hughes) served as title partner for the first AHL All-Star Classic held in St. John’s.

“We thank Assante for their continued support of both the American Hockey League and our member club in St. John’s,” said AHL President and Chief Executive Officer David Andrews. “From past experience we know that Assante will be a great partner to work with.”

Danny Williams, President and CEO of the St. John’s IceCaps, says the fact Assante is back for a second turn as title sponsor of the AHL Classic speaks to their commitment.

“Assante was a first-class partner back in 2002 and will be once again when they join us in showcasing our city, province and league at this world-class event,” said Williams, who served as Vice-Chair of the St. John’s Maple Leafs Board of Directors back in 2002.

Founded in 1995, Assante Wealth Management provides complete wealth management solutions for Canadian families and businesses. Assante is one of Canada’s largest wealth management firms with over 900 professional advisors located in communities across the country overseeing more than $27.5 billion of assets under administration. Assante is a subsidiary of CI Financial Corp., a leading national investment company with approximately $88.5 billion in assets under management and $115 billion in total assets.

“We are proud to be the title partner of the AHL All-Star Classic in St. John’s,” said Steve Donald, President of Assante Wealth Management. “Like the AHL, we believe that to be successful you have to be part of a strong team and plan ahead. The AHL is an exceptional example of an organization investing in player development and the future of the NHL. We welcome the Swedish Färjestad BK hockey team and look forward to an exciting event.”

Tickets for the 2014 AHL All-Star Classic presented by Assante Wealth Management will go on sale to the public Thursday, Nov. 14, at noon NT (10:30 a.m. ET). Tickets are $100 (plus taxes and surcharges) and include admission to both the All-Star Skills Competition on Feb. 11 and the All-Star Game on Feb. 12, and can be purchased in person at the Mile One Centre box office (12-5 NT daily), by phone at 709-576-7657 (9:30-5:30 NT daily), or online at

The 2014 AHL All-Star Classic presented by Assante Wealth Management will feature the top young talent in the American Hockey League. Of the 630 players to take part in the AHL All-Star Classic since the event was reinstated in 1995, more than 93 percent have competed in the National Hockey League, including Patrice Bergeron, Daniel Briere, Ryan Callahan, Zdeno Chara, Jimmy Howard, Niklas Kronwall, Chris Kunitz, Ryan Miller, Zach Parise, Tuukka Rask, Pekka Rinne, Bobby Ryan, Martin St. Louis, Cory Schneider, Patrick Sharp, Jason Spezza and Eric Staal.