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Barracuda adopt new primary logo for 2018-19

The San Jose Barracuda unveiled a new logo for the upcoming 2018-19 season on Friday night.

The logo is a new, modern look featuring an aggressive barracuda holding a hockey stick while its tail interlocks with a sleek “SJ” in the background. The design is slightly altered from the team’s logo used on its orange third jerseys that were worn over the club’s first three seasons in San Jose.

Incorporating the city of San Jose’s initials in the new primary logo was a major point of focus for the organization and another step towards growing the American Hockey League in the Bay Area and interconnecting the surrounding areas and its hockey teams.