Belleville taps Mullowney as COO

The Belleville Senators announced the appointment of Rob Mullowney as the team’s chief operating officer.

The Belleville Senators begin play in 2017-18 as the AHL affiliate of the NHL’s Ottawa Senators.

“We are extremely pleased to welcome Rob to the Senators family,” said Belleville team owner Eugene Melnyk. “Professional hockey is coming to Belleville and I am committed to ensuring we bring an equivalent calibre of talent to the business side or our organization. Rob is recognized as one of the top executives in the American Hockey League and reaffirms my commitment to make our hockey team an integral part of the city and the local economy.”

Mullowney currently serves as the vice president of operations for the Montreal Canadiens’ American Hockey League affiliate, the St. John’s IceCaps. In order to ensure a proper transition, Mullowney’s appointment to the Belleville Senators will take effect Jan. 3, 2017.

Mullowney has worked 12 years in St. John’s with the Toronto Maple Leafs, Winnipeg Jets and Montreal Canadiens affiliates.

During his five seasons with the IceCaps, Mullowney has played a key role in making the team a league leader in all revenue categories. Over that period the IceCaps have also been recognized by the AHL for excellence in sponsorship sales, sponsorship activation, group sales, marketing, community engagement and game operations.

In 2013 Mullowney was named the winner of the AHL’s Ken Mackenzie Award, presented annually to the league’s top marketing executive. In 2014 the IceCaps were presented with the President’s Award as the Team of the Year for excellence in overall operations of a franchise.

Mullowney’s career highlights also include working on the Beijing 2008 Olympic Games and being part of the award-winning sponsorship and marketing team of the Vancouver 2010 Olympic Winter Games that raised a record $760 million in sponsorship.