Capital BlueCross to sponsor Outdoor Classic in Hershey

The Hershey Bears have announced that Capital BlueCross will be the title sponsor of the 2018 Capital BlueCross Outdoor Classic, set to take place between the Bears and the Lehigh Valley Phantoms on Saturday, January 20, 2018 at Hersheypark Stadium.

“We’re honored to be working with Capital BlueCross on the 2018 Capital BlueCross Outdoor Classic,” said Bears vice president of hockey operations Bryan Helmer. “They’re a fantastic partner that has always been a big supporter of the Hershey Bears and the Hershey community. Their participation in the game, and the sharp new logo unveiled today, continue to build the excitement for this marquee event.”

“We are thrilled to continue our partnership with the Hershey Bears as they bring world class hockey to Central Pennsylvania. The 2018 Capital BlueCross Outdoor Classic provides the opportunity for hockey fans to see the game in an exciting and unique setting, and we are proud to be a part of making that happen,” said Gary D. St. Hilaire, president and CEO, Capital BlueCross.

Capital BlueCross has been a longtime partner with Hershey, also serving as the title sponsor of the 2013 Outdoor Classic at Hersheypark Stadium and the 2011 AHL All-Star Classic at Giant Center.

“On this, the 80th season of the Hershey Bears, the spirit of community and collaboration rings true more than ever. With partners like Capital BlueCross, we are thrilled to bring back the Capital BlueCross Outdoor Classic to Hershey, PA for 2018,” said Hershey Entertainment & Resorts president & CEO John Lawn.

The 2018 Capital BlueCross Outdoor Classic logo was designed by Joe Bosack & Co. of Pottsville, Pa. The design features historic Hersheypark Stadium, as well as accents of light blue to represent not only the game’s title sponsor, but also the frigid temperatures endured when taking the game of hockey back to its roots.

Tickets for the 2018 Capital BlueCross Outdoor Classic go on sale to the general public on Friday, August 18, with a special presale for season-ticket holders starting in early August. Further information will be posted on

The 2018 Capital BlueCross Outdoor Classic will be the 10th outdoor game in American Hockey League history, and the second hosted by the Bears at historic Hersheypark Stadium.