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CCM/AHL Pick ‘Em Challenge underway

The American Hockey League today announced the launch of the CCM/AHL Pick ’Em Challenge, an on-line contest that will earn one winner a trip to the 2006 AHL All-Star Classic.

The contest, which will run on the official Web site of the American Hockey League (theahl.com) throughout the 2004-05 regular season, is a game of skill designed to test fans’ ability to guess the winners of selected AHL games.

One grand prize winner, with the highest cumulative score at the end of the regular season, will be awarded a trip for two – including round-trip air transportation, accommodations and event tickets – to the 2006 AHL All-Star Classic in Winnipeg. Other prizes include a head-to-toe hockey equipment package from The Hockey Company, a game-worn AHL All-Star jersey and other AHL apparel and merchandise. Winners of the 27 Weekly Contests will also receive prizes of AHL merchandise and apparel and equipment from The Hockey Company.

The CCM/AHL Pick ’Em Challenge is now underway. Fans can register for free and make their picks for Week 1, featuring games to be played Oct. 15-17. The Overall Contest begins with Week 3 and runs through the end of the regular season on Apr. 17, 2005.

The Hockey Company, a division of Reebok International Ltd, is headquartered in Montreal. With operations in Europe and the United States, it is the world’s largest designer, manufacturer and marketer of hockey equipment and related apparel under three of the world’s most recognized hockey brand names: CCM, Jofa and Koho. The Company is a world leader in the design and innovation of skates, sticks, helmets, protective equipment products and related apparel, and is the Premier Equipment Supplier of the AHL and the exclusive licensee of the NHL and the Canadian Hockey League for authentic and replica jerseys.

The American Hockey League continues its tradition of excellence when its 69th season begins on Wednesday, once again serving as the top development league for all 30 National Hockey League clubs. More than 100 alumni recently competed in the 2004 World Cup of Hockey tournament, and over 80 percent of all players to compete in the NHL in 2003-04 were AHL graduates, with more than 400 players taking the ice in both leagues.