Whalers Sports and Entertainment, which controls the business operations of the AHL’s Hartford Wolf Pack, introduced its new logo for the Connecticut Whale tonight prior to the Wolf Pack exhibition game vs. the Albany Devils. The Wolf Pack will be re-branded as the Connecticut Whale during the 2010-2011 season and this logo will be on the team’s new jerseys.
According to Howard Baldwin, chairman of the Whale franchise: “We have created a fun logo that not only captures the family-oriented approach of the Whale, but also represents the competitive nature of Coach (Ken) Gernander’s Whale team.”
We wanted to not only incorporate our traditional Whaler green, but focus on the whale, the official animal of the state of Connecticut.”
Baldwin also noted that the iconic “Pucky the Whale” will remain the official “live” mascot of the Whale.”
The logo was designed by Baldwin, the Whale marketing team and designer Erik Carlson.
The Whale will introduce a secondary logo mark and official Connecticut Whale jersey designs at a later date.