SPRINGFIELD, Mass. … The American Hockey League has named Charlie Larson, the vice president of communications for the Milwaukee Admirals, the winner of the league’s Ken McKenzie Award for the 2013-14 season.
Recognizing the important role played by team management in building a successful franchise, the Ken McKenzie Award is presented annually to an AHL team executive who most successfully promotes his or her own club.
Larson has been with the Admirals for 14 seasons and his expertise continues to be highly valued and well-respected by everyone involved with the organization, on both the hockey and business staffs. He oversees the team’s media relations, community relations, digital media and social media efforts, and serves as an executive producer for Admirals All-Access, the club’s magazine-style television program.
In 2013-14, Larson managed a full redesign of the team’s website at milwaukeeadmirals.com, while incorporating a unique new feature – Admirals Rewards – which has resulted in increased engagement and interaction on the team’s social media platforms.
The AHL’s Ken McKenzie Award, first presented in 1978, honors Ken McKenzie, the founder and long-time publisher of The Hockey News and a 1997 media honoree by the Hockey Hall of Fame as the Elmer Ferguson Memorial Award winner. Mr. McKenzie, the NHL’s first publicity director and creator of its first media guide, passed away in 2003.