SMG Worldwide announced today they have entered into a partnership agreement with the Southern California Toyota Dealership Association in a new naming-rights deal for the home of the AHL’s Ontario Reign.
Formerly known as Citizens Business Bank Arena, the landmark venue has been renamed as the Toyota Arena.
The 10,000-seat venue is situated in Ontario near the apex of Interstate 10 and the 15 Freeway. The arena was built and is owned by the City of Ontario and since July 2016 has been managed by SMG Worldwide.
Toyota Arena hosts over 225 ticketed shows a year and sees attendance of more than 1 million guests annually, and will be the home of the 2020 AHL All-Star Classic in January.