Web site traffic up 32 percent in 2006-07

ahl06_100.jpgSPRINGFIELD, Mass. … The American Hockey League capped another record-setting year as the official league web site, theahl.com, reached an all-time record with over 86 million page views during the 2006-07 season, an increase of 32 percent over the previous campaign.

The AHL unveiled a new look to its official on-line home in October 2006 with a dynamic fresh design, including the latest news and features, live game webcasts, photos, downloads and real-time scores and statistics from around the league. The AHL also redesigned and re-launched its AHL Hall of Fame (ahlhalloffame.com), on-line store (ahlstore.com) and Calder Cup Playoffs (caldercup.com) sites during the 2006-07 season.

For six straight months from November 2006 to April 2007, monthly traffic on theahl.com topped 10 million page views, a plateau that was reached only once in 2005-06. The site also averaged more than 465,000 unique visitors each month of the season, nearly double the figure from last year.

In operation since 1936, the AHL continues to serve as the top development league for all 30 National Hockey League teams. More than 83 percent of today’s NHL players are American Hockey League graduates, and the 2006-07 season marked the sixth consecutive year in which more than 6 million fans have attended AHL games across North America.