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AHL announces partnership with A&R Sports

SPRINGFIELD, Mass. … The American Hockey League announced today that A&R Sports has been named the Official Accessory Partner of the AHL.

Based in Randolph, N.J., A&R Sports is the leading American manufacturer of premium quality accessories for the sporting goods industry. In addition to many patented and unique products, A&R boasts a new team department that is a complete, one-stop shop for all hockey accessory and custom product needs. A&R is committed to providing top-quality products and service for AHL equipment managers and ensuring all players feel the highest level of confidence in all products bearing the A&R logo.

In addition, A&R Sports has been approved as a licensee for novelties including key chains, towels, water bottles, magnets and more.

“The AHL is excited about this new partnership with A&R Sports,” said Chris Nikolis, AHL Executive Vice President of Marketing and Business Development. “It is a terrific opportunity for our teams to deliver great products to players and our fans alike. We look forward to working together this season and beyond.”

“It’s an honor and privilege for A&R Sports to be partnering with such a high-caliber league as the AHL,” said Russell Grodin, Vice President of A&R Sports. “As a company, we have always taken great pride in seeing our logo worn by some of the greatest athletes on the planet and this partnership further solidifies our commitment to producing the toughest gear for the toughest games.”

“A&R’s team division has worked tirelessly the past 24 months ensuring the same great quality and service that A&R Sports is known for remain intact through the team division,” said Sharyn Palaia, President of A&R’s Team Division. “Our factory is fully digital allowing for bright, brilliant colors to appear on even the smallest of products. We are committed to re-imagining what it means for products to be ‘customized’ and we look forward to helping players and fans alike show off their team pride like never before.”

In operation since 1936, the AHL serves as the top development league for all 31 National Hockey League teams. More than 87 percent of today’s NHL players are American Hockey League graduates, and nearly 7 million fans attend AHL games across North America every year. The AHL’s 83rd season begins Friday, October 5.